What is SEO ( Search Engine Optimization , SEO ) ?
To improve the search ranking of a website , understanding and mastering SEO ( Search Engine Optimization ) is request continuity update and skills .
This involves delving into the basic principles , SEO strategies , and tools of SEO . The beginner can start with key words , how to build a content , and how to link the website with your search engine . Furthermore . Don’t forget the external link it can also increase your website authority.
But follow the business expansion and prepare to have more business coming in to the company . It will be necessary to hire a professional website company or SEO expert to build the website . The expert has fully experience and tool to increase the business and build the website .
When you try to learn SEO , It can help you and understand how to improve the website ranking , and also work with SEO expert cooperation , you will have more clear target and direction . In the end of day , Understand your sales and SEO direction and business future direction is the key of a successful website .
What is SEO ( Search Engine Optimization ) ?
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
SEO skills including : Key words research , website content , website structure optimization , external links, Social Media . Using those skills and math , website can improve the search engine algorithms , To improve the website search engine rate , SEO is a long tern process , need to continue improve and adjustment . (Source from : Mailchimp)
Follow by Wix an example , a website in search engine rank is in the first place , customer can be more easy to find the website , at the same time improve the user click and use . If this website content and website structures have been optimized . The Customer can be more easy to find what you need the information .
website page speed also effect the ranking on the google . if website speed is slow , then the ranking will start dropping .
This article is mentioned the tips for SEO beginner’s ( including SEO professional terminology ) . If you confused about the SEO . you wont be along , we are here to help you !
Why website need SEO ?
Search engine : Google , Bing , Yahoo holding the most website traffic !
According to online data , the most search engine market share in worldwide – 2024 March , Google is the biggest users use in search engine ( 91.37 % ) , second is Big has (3.37 % ) and third is Yahoo with (1.64 % ) . Besides Google and Bing , other search engines may not be so well known , but they still serve millions of search queriers daily .
So follow by SEO skills and Google Algorithms , you can improve your website content and structure , to improve brand awareness and bring it more valuable traffic . SEO can let your website more easy to search and improve your website rank .
Targeted Key Word can bring traffic
Targeted key word is helpful in SEO and be able to bring more traffic into your website . Knowing and understand who is your target market , and what kind of key words they type when your target market type in Search engine is important . So if you are not sure your target customer , effect couldn’t find the key words , A lot of times business will lose the traffic .
Therefore , once you allow bring search engine to find your website , and bring your content into the database system , then your website will start have organic traffic to coming . That is the main reason you need to use SEO skills to allow your website into high ranking in search engine .
Typical Google key word research tool & website
1. Google Key words planner A tool provided by Google that helps you find keywords and get search volume data.
2, Keyword Everywhere A browser extension that shows search volume, CPC, and competition data directly in Google search and other websites.
3. Semruch – 7 Days free trail , after that , every month start with $129. , professional platform and details.
4. wordstream ( web )- Helps you find keywords and get keyword suggestions based on your industry and location.
5. ChatGPT for finding seed keyword ideas
6. Google Trends for finding breakout keywords.
7. SERP Checker Analyze the top 10 rankings for any keyword in 243 countries .
8. Soovle : Generate keyword suggestions from multiple search engines and platforms in real-time .
9 . Keyworddit : Keywords from Reddit , Threads , help you to find topic and relevant keywords .
10 . Google Search Console for finding declining keywords .
How can I start my SEO ?
To be able to do SEO by yourself, There will be request SEO skills , to be easy entry the SEO , we suggest you to use wordpress to build your website , which will be very easy to set up your website SEO , will be also easy to set up the SEO ! But before you start set up SEO , you need to find your key words and do the key words research , After you finish build up the website , There is the first step to start your SEO
Step 1 , Key words research
Before start your SEO setting , Key word research is very important , in the key word research it also separate 3 types in the key words research area
first one is “Relevancy” , second one is “Difficulty “, third one is “Volume ” , For example if you are new build website, then those third types of words will be very Important or you , simple is because most of new website has “low authority” , so there is our suggestion :
Relevancy key words : Keywords relate to your topic or your product
Difficulty: will be suggestion you choice a midden
Search Volume : minimum should be 100 volume
Let’s take, for instance, one of our clients who offers a copy trading system named Gravity Markets. When selecting keywords for their SEO strategy, we don’t just focus on their brand name. Instead, we explore related keywords that can help promote their business and improve their Google ranking.
By identifying and incorporating relevant keywords related to copy trading and similar financial services, we can enhance their online visibility and attract more potential customers. This comprehensive approach ensures that our client’s website ranks higher on Google and reaches a broader audience interested in their offerings.
There is the example of the photo from SEMRUSH to see the data when you do key word research !
As you can see , i will choice volume 590 with KD % 49 which will be difficuity is meddlen
Step 2 : Prepare Content
In the realm of SEO, crafting compelling content is paramount for enhancing website authority and improving SEO rankings on Google. Continuously updating and enhancing your content is equally crucial.
Once you’ve identified the keywords relevant to your content, it’s time to delve deeper. Google these keywords and examine the top three results. Let’s take “passive income” as an example.
By analyzing the top-ranking content for your chosen keyword, you gain valuable insights into the type of content that resonates with your audience. Pay attention to factors such as structure, tone, and depth of information.
Study these top-performing pieces to understand their strengths and identify areas for improvement in your own content strategy. By leveraging this knowledge, you can create content that not only meets but exceeds user expectations, ultimately boosting your website’s SEO performance.
Step 3 : One Side SEO
Once you’ve developed the content for your website, you can enhance its search engine optimization (SEO) by optimizing the content pages. This optimization enables Google’s web crawlers to effectively search and index your content. The process involves several steps:
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Optimized SEO Title: Craft a title that contains relevant keywords to accurately reflect the content of the page.
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Clear Description: Provide a concise and informative description beneath the title, breaking it into clear paragraphs for better readability.
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Keyword Inclusion: Incorporate relevant keywords into the title to improve search engine visibility.
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Use of Descriptive Titles: Consider using descriptive titles with figures such as dates (e.g., “2024 Trends”) or lists (e.g., “Top 10 Tips”) as they can enhance the SEO of your website.
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Title Capitalization: Capitalize the title properly to comply with SEO standards and improve readability.
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Title Length Control: Ensure that the title remains under 65 characters to increase the likelihood of it being displayed in search results.
These suggestions can significantly enhance the SEO aspect of your content pages, improving their visibility and accessibility to your target audience.